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Author Archives: bulk-email-broadcasting
How to Reap the Benefits of Email Marketing
Email might seem like a cost-effective way to deliver your marketing messages. For the most part, it is because you can send personalized, targeted, and interest-specific messages to a large number of people. The value of email marketing doesn’t end … Continue reading
When to Choose a Promotional, an Event Invitation, or an Announcement Email Format
When is the right time to use a promotional format in your email marketing campaign? Email promotions ask your audience to take specific actions, usually in the form of a purchase decision or a personal commitment. Promotional email templates involve … Continue reading
When to Use a Newsletter Format
Newsletters are emails containing information that interests a particular group such as the members of an organization or the customers of a certain store. People don’t read email newsletters the same way they read paper newsletters, so don’t be too … Continue reading
Determining the Proper Format for Your Email Marketing Campaign
Deciding how to design and layout your email content is possibly the most important step in executing your email marketing strategy. Designing your email content entails choosing a format, such as a newsletter or event invitation, that matches your message … Continue reading
A Ten-Point Strategy to Email Marketing Pt. 2
Last post was the first part of using a ten- point strategy system. This post has the last steps in that process. An important step is to develop acquisition, retention, and reactivating programs. Although most marketers immediately jump to developing … Continue reading
A Ten-Point Strategy to Email Marketing Pt. 1
For your email marketing campaign you need to perform ten important steps to determine which tools work for you. Today we’ll go over the first five. The first step is to begin with the end in mind; incorporate testing and … Continue reading
Email is Public and Permanent
There are some important things to remember when dealing with email and email marketing. Remember email isn’t the same as sealing it into an envelope or delivering to someone a secure phone line. Email is a public medium. Think of … Continue reading
Battling Against Email ADD
In today’s modern times the volume of emails in our personal and business lives has surpassed the ability to digest the content with any high level of comprehension. Intelligent emails will go a long way in making your reader feel … Continue reading
Building a Quality List
The quality of your email list depends greatly on where and how you collect the information in the first place as well as where and how you store and manage the data. Getting permission directly from the person who owns … Continue reading
Organizing Your Email Content into Themes
Email marketing has appropriate themes for objectives such as promotional, informational, procedural, and relational. Emails can sometimes contain content with multiple themes, but in such cases, it’s usually best to have one main theme and several related themes grouped together … Continue reading